Using the internet to Market your business, service or product can be overwhelming as there are so many different avenues to take. Everyone starts by looking at free advertising and rightly so as there are many ways to market for free. However, one will soon discover that paid advertising is more affective to get quicker results.
Below are 4 tips and ideas for small business start up marketing techniques. Use these great marketing strategies to generate leads to promote your Ideas Working From Home.
So what is meant by organic marketing? In short, this is effectively free or paid marketing. It includes articles, press releases, videos etc produced once but marketed through a number of authority sites. Once done, these could be out there for months or even years which is a great advantage over paid advertising.
Let’s look at an example. Consider you wish to publish say 5 Articles. You submit the articles through a number of article directories. You then promote the links through Pinging, RSS Feeds and Social Bookmarking. So with 5 articles, you could create 20 - 30 back links to your site. By doing this you also start to dominate in the search engines.
It is easier to get on page 1 of the Google search engine through organic means compared to if you were trying to get your new domain there. It really does not matter how you get to page 1 and the No. 1 spot just as long as something is there grabbing the interest.
One of the advantages of organic marketing is that you would not get ‘slapped’ by Google. However, requirements on the internet change all the time so it is important to keep ahead of anything that may affect you. You need to keep the finger on the pulse with the organic community. Understanding where Google is heading is always a good guide.
People are looking for trust and a real person. They want to hear your story. You will be researched so the more you do, the more reputable you will become. What is making you stand out from all the others?
Using the marketing options above, there are basically three components to getting leads and driving traffic.
1. Targeted key word research. One of the most important areas in order to market is based around ‘keywords’. These are words people are typing into the search engines. You need to know what people are typing otherwise you are wasting your time. More importantly you need to know what the buyers are typing in as oppose to the browsers – there is a difference. Getting the right keywords will help drive traffic and generate leads.
2. Driving Traffic. Once you have the leads, how do you drive these to your site? This is where the different marketing options come in e.g. Web 2.0 marketing, videos, press releases, articles, PPC etc. The aim is to get the prospect to click the link taking them to your site, landing page or blog.
3. Conversion. The aim of the site or landing page should be full of content, relevant and of value. It is here where you are looking to make the conversions, opt in or what ever reason you are driving people to your site.
Everything you do falls into one of the three categories above. Following the flow would help understand what is working and what isn’t. If you are not getting the traffic then revisit the keywords. If you are getting the traffic but not the conversions then you need to look at your site.
There are a number of terms and concepts mentioned in this article that may be new to you or you would like to know more. Do not despair. As a business coach and internet marketer, I’m working with one of the largest internet marketing training systems, which teaches people how to market effectively on the internet and to establish a business marketing online strategy. Why learn the hard way!
My name is Gary Oakes and as a business coach, not only am I helping people to market their own business, but encouraging people to start. I’m a believer that people can find a way to build a small business in their own time, to think positive and aim for a vision and dream. We all have ideas and the ability to take control of our lives. I’m giving away free material to help those looking to market on the internet. Start your journey by following the link to Ideas Working From Home.
It does not cost you anything to make enquiries, and you never know this might be the very thing you are looking for.
Below are 4 tips and ideas for small business start up marketing techniques. Use these great marketing strategies to generate leads to promote your Ideas Working From Home.
- Foot work. This is where you talk to friends and family, put out flyers, local ads and mail drops. This option is probably the least effective for the amount of time and effort required. However, this can work effectively at a local level.
- Pay-Per-Click (PPC) advertising. This is paid advertising through the search engines on the internet and can be very lucrative, but expensive. One really needs to get all the ducks in a row and be Google compliant to use this method. This is one of the quickest ways to see results.
- Media Buyers. This is where one broadcasts adverts throughout areas on the internet. These are paid services – paying to advertise through third party sites. You will see these appearing just about everywhere including on the social media sites. Media buyers are currently really hot. However, advertising this way can be expensive and not ideal for a beginner or novice.
- Organic. This is a good area to spend your time educating yourself – especially if starting out. The great thing about organic marketing is that you can do something once, put it out on the internet through different sites and if done correctly should gather pace and see exponential interest. By publishing under a number of different sites is a great way to promote your brand - brand equity. In other words if someone comes across your content and wants to find out more about you, then it’s important your name is out there as someone who is reputable and to prove you actually exist.
So what is meant by organic marketing? In short, this is effectively free or paid marketing. It includes articles, press releases, videos etc produced once but marketed through a number of authority sites. Once done, these could be out there for months or even years which is a great advantage over paid advertising.
Let’s look at an example. Consider you wish to publish say 5 Articles. You submit the articles through a number of article directories. You then promote the links through Pinging, RSS Feeds and Social Bookmarking. So with 5 articles, you could create 20 - 30 back links to your site. By doing this you also start to dominate in the search engines.
It is easier to get on page 1 of the Google search engine through organic means compared to if you were trying to get your new domain there. It really does not matter how you get to page 1 and the No. 1 spot just as long as something is there grabbing the interest.
One of the advantages of organic marketing is that you would not get ‘slapped’ by Google. However, requirements on the internet change all the time so it is important to keep ahead of anything that may affect you. You need to keep the finger on the pulse with the organic community. Understanding where Google is heading is always a good guide.
People are looking for trust and a real person. They want to hear your story. You will be researched so the more you do, the more reputable you will become. What is making you stand out from all the others?
Using the marketing options above, there are basically three components to getting leads and driving traffic.
1. Targeted key word research. One of the most important areas in order to market is based around ‘keywords’. These are words people are typing into the search engines. You need to know what people are typing otherwise you are wasting your time. More importantly you need to know what the buyers are typing in as oppose to the browsers – there is a difference. Getting the right keywords will help drive traffic and generate leads.
2. Driving Traffic. Once you have the leads, how do you drive these to your site? This is where the different marketing options come in e.g. Web 2.0 marketing, videos, press releases, articles, PPC etc. The aim is to get the prospect to click the link taking them to your site, landing page or blog.
3. Conversion. The aim of the site or landing page should be full of content, relevant and of value. It is here where you are looking to make the conversions, opt in or what ever reason you are driving people to your site.
Everything you do falls into one of the three categories above. Following the flow would help understand what is working and what isn’t. If you are not getting the traffic then revisit the keywords. If you are getting the traffic but not the conversions then you need to look at your site.
There are a number of terms and concepts mentioned in this article that may be new to you or you would like to know more. Do not despair. As a business coach and internet marketer, I’m working with one of the largest internet marketing training systems, which teaches people how to market effectively on the internet and to establish a business marketing online strategy. Why learn the hard way!
My name is Gary Oakes and as a business coach, not only am I helping people to market their own business, but encouraging people to start. I’m a believer that people can find a way to build a small business in their own time, to think positive and aim for a vision and dream. We all have ideas and the ability to take control of our lives. I’m giving away free material to help those looking to market on the internet. Start your journey by following the link to Ideas Working From Home.
It does not cost you anything to make enquiries, and you never know this might be the very thing you are looking for.
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